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This is a brand new movie streaming site Disney is trialing meant to appease younger viewers used to watching content online and compliment Blu-ray and home video purchases. Disney plans to strike exclusive partnerships with retailers such as Wal-Mart to offer free digital copies with the purchase of the video of "Toy Story 3," reports the LA Times. Enter in your "magic codes" to view your free copy, in perpetuity. Or build your cloud-based "My Movie Library" of rentals ($3.99/for 48 hours of Aladdin) and purchases ($14.99 gets you unlimited access to "Air Bud Golden Receiver.") A total of 180 movies and 172 rentals are currently available on the site to "Watch Instantly," to borrow a phrase popularized by Netflix. Of course, that competitor has a huge head start in getting its content to connected TV devices — a component Disney will have to catch up with if it wants to see any real usage here.