Get Ready for More Imax Screens Across the Nation
U.S. exhibitor Rave Motion Pictures has struck a joint venture agreement with Imax Corp. to install another 13 digital theatres across its circuit. Six theatres will open in November, with the rest to open their doors in early 2011. The joint venture deal is Imax’s first with Rave, the fifth largest exhibitor in the U.S. market with 61 theatres with 918 screens, and targets mid-sized markets in Alabama, California, Connecticut, Florida, Illinois, Indiana, Iowa, Louisiana, Ohio, Pennsylvania and Tennessee. As part of the joint revenue sharing deal, Imax will receive a share of a digital theatre’s box office and concession revenues in exchange for placing it into a Rave multiplex.
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